DEARBORN, MI – Ford’s new C-MAX Hybrid soon will make a big statement in the largest hybrid segment with projected leading fuel economy of 47 mpg city and a base price of $25,995, which could potentially make it the most fuel-efficient and affordable hybrid utility vehicle in America.
Ford has simultaneously increased hybrid efficiency and performance while reducing cost. The result is an expected payback period of two years for the hybrid technology premium compared with leading small crossovers. This is about half of the four-year period Ford research shows could trigger more mainstream hybrid sales.
“The C-MAX Hybrid builds on Ford’s 20 years of hybrid innovation and fuel-efficient offerings to take on Prius v with better city fuel economy at 47 mpg and at better value – a great chance for us to shake up the hybrid market,” said Raj Nair, group vice president, Global Product Development. “C-MAX Hybrid delivers 3 mpg more than Prius v with 50 more horsepower and exclusive technologies such as our hands-free liftgate – and the $1,300-lower base price means the payback period will be the smallest in the segment.”
The projected 47 mpg city and 44 mpg highway ratings to be delivered by C-MAX Hybrid and can be driven 500-plus miles with total system horsepower of 188. The power of C-MAX Hybrid stems from the combination of a gasoline engine and a battery-driven electric motor. When powered by gasoline, the C-MAX Hybrid uses the all-new 2.0-liter Atkinson-cycle four-cylinder engine – powerful and fuel efficient and among the most advanced non-turbocharged four-cylinder powertrains Ford has ever offered. More details about the C-MAX powertrain can be found in this press release.
C-MAX Hybrid also offers class-exclusive technologies such as the available hands-free liftgate, optional active park assist and SmartGauge® with EcoGuide. The latest-generation SmartGauge with EcoGuide is designed to help drivers get the most from the C-MAX Hybrid, providing information such as instantaneous fuel economy to help them more closely monitor how their driving behavior affects the vehicle’s efficiency.
A new Brake Coach feature helps drivers optimize their use of the braking system so that driving range can be enhanced through proper braking techniques. Redesigned imagery of green leaves shows overall driving efficiency – as drivers improve their efficient driving, they are rewarded with more leaves.